The world of retail has embarked on a dramatic change in the last 10 years, let by consumer patterns changing to more frequent closer-to-home shopping trips, e-commerce and more agile business models, e.g. discounters and health / specialty stores in Grocery.

Emerton is helping retailers adapt their offering and manage their business around well-defined customer-centric propositions.


  • Market understanding: customer segmentation; market dynamics; competitive benchmarking
  • Proposition development:
  • Customer-centric range and assortment design (category and product segment prioritization)
  • Format development
  • Pricing and promotions
  • Category performance (item and brand performance); Category management & space management
  • Supplier partnerships (data and insight sharing, proposition dev)
  • Franchise business model
  • Omni-channel

Sales acceleration

  • International expansion
  • Store roll-out strategy (formats, locations)
  • Marketing
  • Customer performance and customer strategy (share of wallet, trips, freq, basket)
  • Marketing mix optimization
  • Loyalty, CRM

Operational excellence

  • Buying: strategic sourcing
  • Store operations
  • Supply chain
  • Labor optimization
  • Store portfolio
  • Performance diagnosis (contribution)
  • Rationalization
  • Organizational and process design
  • Cost reduction (store-level and overhead)
  • PMI

Our Experts

Dan Dannenberg

Managing Partner
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Nicolas Weissberg

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Case Studies
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