The world of retail has embarked on a dramatic change in the last 10 years, let by consumer patterns changing to more frequent closer-to-home shopping trips, e-commerce and more agile business models, e.g. discounters and health / specialty stores in Grocery.
Emerton is helping retailers adapt their offering and manage their business around well-defined customer-centric propositions.
Emerton has a deep experience in travel retail and petrol forecourt retail globally.
Strategy
- Market understanding: customer segmentation; market dynamics; competitive benchmarking
- Proposition development:
- Customer-centric range and assortment design (category and product segment prioritization)
- Format development
- Pricing and promotions
- Category performance (item and brand performance); Category management & space management
- Supplier partnerships (data and insight sharing, proposition dev)
- Franchise business model
- Omni-channel
Sales acceleration
- International expansion
- Store roll-out strategy (formats, locations)
- Marketing
- Customer performance and customer strategy (share of wallet, trips, freq, basket)
- Marketing mix optimization
- Loyalty, CRM
Operational excellence
- Buying: strategic sourcing
- Store operations
- Supply chain
- Labor optimization
- Store portfolio
- Performance diagnosis (contribution)
- Rationalization
- Organizational and process design
- Cost reduction (store-level and overhead)
- PMI
