The Consumer space has been shaken up in the recent past by some deep changes that promise to change the landscape, perhaps dramatically: the changes in consumer habits towards better-for-you products, the rise of local and smaller brands – even in international markets, the opportunity given by newly available consumer data to better target consumer and customer segments.
Emerton is advising a range of clients, from start-ups developing new products to mid-size companies with ambitions to accelerate local sales and develop internationally to global leaders securing their competitive positions and financial returns.
We address the range of issues encountered by CPG firms at all stages of the supply chain, focusing on both direction and implemented plans.
Strategic and operational roadmap
Sales acceleration
Operations improvement
Too often, businesses which sell their products through distributors and other retailers spend significant resources calling on accounts serviced by them, trying to avoid a black box effect.
However, they do so without knowing exactly if they are doing it in the most efficient way, thus missing opportunities to target the accounts with the most potential.
Siloed stakeholders, uncoordinated spending, lack of visibility into profitability and no tracking of marketing and commercial actions lead to frustration from the accounts and eventually to lost business.
In this document, we present how a winning account-centric strategy creates a system where all stakeholders work efficiently to grow share at the accounts, renewing their competitive advantage, fueling profitable growth and generating overall better ROI on marketing and sales expenditures.
To bridge the growth gap vs. small players, strategic investors in CPG, Retail, and Food & Beverage need a map that drives a more effective and efficient process to identify future winners.
