Growth, Marketing & Sales

The proliferation of digital technologies and online channels has resulted in a vast abundance of data, providing businesses with unprecedented amounts of information about their customers.

By leveraging this data, businesses can gain a deeper understanding of their customers' needs and preferences and use it to inform decision-making to stay ahead of the competition, deliver improved customer experiences and extract the maximum value from customers.

Estimating Customer Lifetime Value for better resource allocation

  • Enhancing of loyalty programs
  • Refining recruitment targeting criteria
  • Increasing CLV (leveraging patterns & triggers leading to CLV increase)

Understanding what is the next best action for each individual

  • Enhancing shopping experience by proposing more relevant offers while feeling less intrusive
  • Optimizing pricing strategies for maximum revenue and profitability

Retention topics

  • Prescriptive rules to reduce churn by customer segment, identified via induction rules advanced algorithm

Behavioral and customer journey analysis to feed general marketing strategies

Data-driven segmentation of retailers to reallocate marketing funds for maximum activation impact

Activation automation

  • Increasing workforce efficiency by automating cumbersome steps in the marketing & direct marketing processes
Mergers & Acquisitions
Support examples
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Our experts

Ugo Philippart

Associate Partner
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Yannick Léo

Partner & Data Science Director
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Dan Dannenberg

Managing Partner
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Sebastien Plessis

Managing Partner
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Other capabilities