Estimating Customer Lifetime Value for better resource allocation

• Enhancing of loyalty programs
• Refining recruitment targeting criteria
• Increasing CLV (leveraging patterns & triggers leading to CLV increase)

Understanding what is the next best action for each individual

• Enhancing shopping experience by proposing more relevant offers while feeling less intrusive
• Optimizing pricing strategies for maximum revenue and profitability

Retention topics

• Prescriptive rules to reduce churn by customer segment, identified via induction rules advanced algorithm

Behavioral and customer journey analysis to feed general marketing strategies

Data-driven segmentation of retailers to reallocate marketing funds for maximum activation impact

Activation automation

• Increasing workforce efficiency by automating cumbersome steps in the marketing & direct marketing processes