Select most attractive markets x segments

– Assess countries attractiveness

– Identify the most relevant segments and activities to explore for each country

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Size the value potential Assess market size and dynamics, competitive environment and trend

– Perform market analysis (size, structure, needs,…)

– Analyze competition

– Screen potential targets for build-up

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Design and Accelerate Go-to-Market strategy

– Define commercial approach and relevant organization

– Adjust first set of offering based on client expectations

– Design Business Plan and roadmap

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