Business acceleration strategy in West Africa for an energy group
Context & Objectives
An energy group want to accelerate its development in West Africa and asked Emerton support to design development plan and action roadmap
Outcome
Rapid developments in West Africa
Our approach
Select most attractive markets x segments
– Assess countries attractiveness
– Identify the most relevant segments and activities to explore for each country
Size the value potential Assess market size and dynamics, competitive environment and trend
– Perform market analysis (size, structure, needs,…)
– Analyze competition
– Screen potential targets for build-up
Design and Accelerate Go-to-Market strategy
– Define commercial approach and relevant organization
– Adjust first set of offering based on client expectations
– Design Business Plan and roadmap
Our experts
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Other Case-studies
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