Insect-protein scale-up sought to enternew markets and product categories in human and pet-food
Leadership required category prioritization and winning path to market including total addressable market sizes, B2C & B2B value propositions, and key successfactors along the value chain
A major food & beverage faces a 3-level distribution network, with hundreds of thousands of retailers.
The company has no access to consumers, and very limited contacts with retailers. In this context, the objective is to improve the allocation of marketing and sales resources, thanks to collecting and make sense of “deep data” about retailers and their final customers.
