Insect-protein scale-up sought to enternew markets and product categories in human and pet-food
Leadership required category prioritization and winning path to market including total addressable market sizes, B2C & B2B value propositions, and key successfactors along the value chain
Clear strategic direction and robust foundationfor entering prioritized countries and markets
Step 1: Set strategic context and assess category & country attractiveness
- Quantification of total addressable market by category
- Understanding of main market drivers and dynamics
- Definition of a roadmap to firstfocus on most accessible categories
Step 2: Define winning value propositions for priority categories
- Understanding of client purchasing criteria and client segment attractiveness
- Formulation of a clear value proposition by segment
Step 3: Map path to win along the value chain
- Assessment of most relevantvalue-chain positioning and make or by-strategy
Identificationof potential business partners
