New market entry for insect-protein scale-up
Context & Objectives

Insect-protein scale-up sought to enternew markets and product categories in human and pet-food

Leadership required category prioritization and winning path to market including total addressable market sizes, B2C & B2B value propositions, and key successfactors along the value chain


Clear strategic direction and robust foundationfor entering prioritized countries and markets

Our approach

Step 1: Set strategic context and assess category & country attractiveness

-  Quantification of total addressable market by category

-  Understanding of main market drivers and dynamics

-  Definition of a roadmap to firstfocus on most accessible categories

Step 2: Define winning value propositions for priority categories

-  Understanding of client purchasing criteria and client segment attractiveness

-  Formulation of a clear value proposition by segment

Step 3: Map path to win along the value chain

-  Assessment of most relevantvalue-chain positioning and make or by-strategy

Identificationof potential business partners

Our experts
No items found.