Dairy - International Growth Strategy
International market prioritization in Dairy
Context & Objectives

A very successful Dairy company  has conquered the US market with indulgent yogurt, a hole in the market.  Client was now keen on expanding its reach in international markets and  display its attractiveness, as part of a sale process.


Very successful sale of the Dairy  player and significant contribution of the international potential to the  valuation of the company.




Our approach

Step 1: Generation of a long list ofpotential target countries:

-  Analysis of current yogurt consumption worldwide: analysis of current per caps and drivers of growth /competitive panorama

-  Selection of a short-list of 6 countries in which to deep-dive


Step 2: Validation by consumers

-  Construction of consumer surveys in6 countries (Nordics, South America, Europe, Asia)

-  Administration of the consumer survey and analysis of results


Step 3: Recommendation to potential buyers

-  Layout of full rationale of international expansion, including indulgent yogurt white spaces and right to play

-  Prioritization of international markets

- First selection of international partners in chosen countries

Our experts
Dan Dannenberg