A top-tier worldwide Wine and Spirits player initiated a growth strategy todevelop beyond its core business of liquids in bottles, through investments in the start-up ecosystem
Client now has a worldwide state-of-art CVC leading new businesses and innovative commercial developments for the Group, and has grown over 8-fold.
Step 1: Panorama of the relevant ecosystem in Silicon Valley
· Interviews of main actors of the Consumer / Retail VC and start-up ecosystem
· Analysis of all relevant VCs in which to invest
Step 2: Selection of CVC set-up
· Building of several options toleverage the start-up ecosystem to achieve strategic and financial goals
· Recommendation of set-up to be selected
Step 3: Set-up and organization of new CVC arm
· Designed an organization and ways-of-working of the new CVC
· Prepared recommendations for the ExCom and the Board for a new team and initial funding of $50M
Step 3: International roll-out
· Design international growth plan for the CVC in key geographies beyond the US: China, Europe, South-East Asia
