Emerton supported a European Telecomoperator in the design of its IoT strategy and go-to-market to seizeInternet-of-things opportunity and generate additional growth.
· Strategy validated by the ExCom
· Clarified strategic positioning
· Refocused commercial and R&D efforts
· 3 priority target segments with a rationale and first commercial leads
Step 1 – IoT ecosystem analysis:
· Value chain mapping
· Rules of the game and market trends
· Competitive environment analysis
· Benchmark of existing technologies
Step 2 – IoT use cases prioritization
· Target segment (use case x vertical) selection
· Customer voice
· Requirements and key success factors
Step 3 – Go-to-market strategy
· Priority targets
· Channels and partners
· Offer roadmap
· Business Plan
