Emerton has developed a strong expertise in assessing B2B SaaS and software markets and companies.
The Software experience of Emerton Partners spans across multiple horizontal software markets, including for example:
- Legal and Compliance software
- Customer Communication software
- Supply Chain software
- Accounting & Finance software
- Product Lifecyle Management
- …
Emerton has covered numerous vertical software markets, leveraging its expertise of the underlying sector stemming from other Emerton Practices:
- Energy software
- Healthcare software / Digital Health
- Construction software
- Aerospace and Transport software
- Automotive software
- AgriTech
- …
We support investors and companies, either pure-play software publishers or diversified groups in assessing software markets and businesses, by:
- Building a clear and quantified view of the market and company positioning
- TAM and market penetration
- Market drivers and growth
- Customer voice
- Competitive benchmarking and dynamics
- Designing or challenging the go-to-market strategy
- Value proposition
- Business model & pricing
- Client segment prioritization
- Sales & marketing strategy and organization (including indirect channels)
- Identifying and assessing growth avenues and trajectory
- International expansion
- Build-up strategy and target screening
- Adjacent markets
- Business Plan construction
Emerton leverages its dedicated Data Science and IA unit, Emerton Data, to provide an assessment of:
- Technical capabilities (product and teams)
- Product roadmap
- Platform robustness and scalability
- Data / IA assessment (assets, maturity, use cases)
