Market study and Development strategy in Asia for an international Food Company
prioritization of market opportunities
Context & Objectives
Asia is one of the fastest growing Food & Beverage market, quickly adopting European consumption behaviors and brands
The client displayed a very ambitious growth target, to be achieved through the identification of markets (a product segment in a specific geography) of growth in Asia
Outcome
Clear prioritization of segments
Strategic roadmap and action plan
Our approach
Identification of markets (product segment x geography) of growth, within 170 analyzed markets
Evaluation of the client’s capacity to win within identified markets, and subsequent sizes of the prize
Prioritization of Growth opportunities
Workshop and presentations
Our experts
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