Asia is one of the fastest growing Food & Beverage market, quickly adopting European consumption behaviors and brands
The client displayed a very ambitious growth target, to be achieved through the identification of markets (a product segment in a specific geography) of growth in Asia
Clear prioritization of segments
Strategic roadmap and action plan
Identification of markets (product segment x geography) of growth, within 170 analyzed markets
Evaluation of the client’s capacity to win within identified markets, and subsequent sizes of the prize
Prioritization of Growth opportunities
Workshop and presentations
