Aninnovative company which developed a new photovoltaic technology askedEmerton’s support to trigger the large-scale commercialization phase in Europe, US and Asia.
Elaboration of a clear development plan for the client to communicate with its management.
Elaboration of an impactful pitch to address potential partners and firsts marks of interest.
Step 1: Strategic diagnostic
- Collection and review of existing client’s documents
- Customers’ voice analysis (usecases, willingness to pay)
- Competition analysis (differentiation factors, cost-benefits analysis)
Step 2: Development plan and business plan
- Definition and prioritization of segments for development (use case, geographies)
- Cost roadmap & trajectory
- Ambition, sales trajectory and business plan
Step 3: Partnership strategy
- Screening of potential partners and short list in EU, US and Asia
- Definition of the approach strategy
- Pitch preparation
- Set up of meetings between the client and the potential partners
