Deep change looms in the automotive industry’s horizon.
Mobility as a service and low emission regulatory policies are challenging the very essence of the automotive model. Vehicle manufacturers and suppliers seek to preserve their position as well as learn to compete with digital agile competitors promoting a vision of the vehicle as mobile IOT device.
Distribution and after sales are also affected as omni-channel models and predictive maintenance help new entrants grow thanks to revisited customer experiences.
Emerton has demonstrated the ability to support corporations, midsize players and technology companies in the following fields:
Strategy:
Sales acceleration & marketing:
Performance improvement:
Decarbonizing the transportation industry, in part through the wider adoption of EVs, will be key to reach the US’s net zero goal by 2050.
The EV industry is still relatively small, but has been experiencing rapid growth, with total U.S. sales, including PHEVs (Plug-in Hybrids) and BEVs (Battery Electric Vehicles), reaching ~1.1 million units in 2022 or 6.7% of total US car sales, up from only ~308,000 in 2020 and ~18,000 in 2011.
This growth is expected to continue and even accelerate going forward.