Emerton client is a global public transport operator, willing to turbocharge growth in urban bus both organically and through M&A in various geographies, in Europe and North America
Prioritized commercial team efforts on select municipalities
Picked priority M&A target
Step 1: Understand the market dynamics
- Analysis of the urban bus market in the selected geographies
- Analysis of the competitive environment
Step 2: Build a qualified contract database
- Detail database of contract by renewal date
- Quantitative and qualitativeanalysis of the contract pipeline, based on documentary research and marketinterviews
Step 3: Identify potential acquisition targets, zoom on most attractive ones
Step4: Propose a development roadmap for each geography, with calendarized contractacquisition targets (organically or through M&A)
