A very successful Dairy company has conquered the US market with indulgent yogurt, a hole in the market. Client was now keen on expanding its reach in international markets and display its attractiveness, as part of a sale process.
Very successful sale of the Dairy player and significant contribution of the international potential to the valuation of the company.
Step 1: Generation of a long list ofpotential target countries:
- Analysis of current yogurt consumption worldwide: analysis of current per caps and drivers of growth /competitive panorama
- Selection of a short-list of 6 countries in which to deep-dive
Step 2: Validation by consumers
- Construction of consumer surveys in6 countries (Nordics, South America, Europe, Asia)
- Administration of the consumer survey and analysis of results
Step 3: Recommendation to potential buyers
- Layout of full rationale of international expansion, including indulgent yogurt white spaces and right to play
- Prioritization of international markets
- First selection of international partners in chosen countries
