Value proposition design

By defining a credible and appealing value propositions, we provide the right frame work to develop the product strategy. Through product portfolio analysis and business modeling we identify routes to adjust the value proposition (pricing, promotions, relevant and differentiating consumer proposition) and the product offering as well as improve margins.

Our outside-in approach, moving away from a product centric culture and towards a consumer / customer-centric approach, will help Marketing and R&D pivot the offer to provide remedies to pain points and solution as a service.

  • Consumer and customer segmentation
  • Pricing strategy
  • Product portfolio management
  • Business model