Sales strategy and channel effectiveness

A faster pace of change means sales organizations are faced with the challenge of keeping ever more in touch with consumers, accelerating international growth and new product launches. Emerton can be decisive in designing and implementing robust and agile go to market strategies.

Leveraging trade marketing tools and smart promotional tactics, Emerton can support local demand creation, thus efficiently relaying national marketing initiatives.

  • Account segmentation and go to market strategy
  • Channel and distribution strategy
  • Local demand activation
  • Sales processes
  • Salesforce effectiveness