Medical devices

The medical device industry is under unprecedented pressure to deliver value to healthcare systems. Many technologies have reached maturity, and manufacturers are seeking new ways to innovate by bundling their core product platforms with complementary technologies and services, including robotic surgery and continuous patient monitoring systems, that enhance the overall value of their portfolios. Despite these advancements, pressure remains to extract additional value from existing product portfolios through international expansion, channel optimization, and ongoing performance and operational improvement.

Emerton specializes is generating value in highly-regulated high-tech industries. Our team is uniquely positioned to support the medical device industry, and our team members have over 20 years of experience providing global support to the sector in both developed and undeveloped markets. We are able to support with:



  • Corporate and business unit strategic planning
  • Portfolio strategy
  • Product development strategy
  • Product launch strategy
  • Digital transformation strategy, including 2D to 3D
  • International market prioritization and expansion
  • Pricing and reimbursement strategy
  • Organizational design and governance


Market intelligence

  • Market opportunity assessment
  • Competitive environment assessment
  • Clinical practice assessment
  • Customer needs assessment


Performance improvement

  • Pricing optimization
  • Salesforce effectiveness improvement
  • Distributor management and channel strategy
  • Regulatory operations improvement
  • Organizational change management and implementation support
  • Executional support for product launches


Transaction support

  • Acquisition screening
  • Company and product due-diligence
  • Business case development
  • Value sharing analysis
  • Valuation
  • Deal term benchmarking
  • Real-time negotiation support
  • Data room management


Government affairs

  • Pricing and reimbursement dossier support
  • Policy guideline development and positioning statements
  • White paper development
  • Policy impact assessments
  • Global healthcare systems benchmarking
  • Key opinion leader development and advocacy
  • Industry liaison / stakeholder coordination