Footprint strategy in Asia for an aerospace company
Emerton assisted one of its aerospace client in defining its footprint strategy in Asia, and selecting the right greenfield implantation in South-East Asia.
Emerton support for the CEO followed 5 steps:
- Asian market potential analysis and accessible market analysis
- Short list of countries
- Key selection criteria and comparison framework definition
- 40 interviews to document criteria and strenghts and weaknesses of the different locations
- Location recommendation
Impact:
- Immediate impact: support from the board for an investment in Asia
- Concrete impact: facility established in South-East Asia, local management hired