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Footprint strategy in Asia for an aerospace company

Emerton assisted one of its aerospace client in defining its footprint strategy in Asia, and selecting the right greenfield implantation in South-East Asia.

Emerton support for the CEO followed 5 steps:

  • Asian market potential analysis and accessible market analysis
  • Short list of countries
  • Key selection criteria and comparison framework definition
  • 40 interviews to document criteria and strenghts and weaknesses of the different locations
  • Location recommendation

Impact:

  • Immediate impact: support from the board for an investment in Asia
  • Concrete impact: facility established in South-East Asia, local management hired