Data-driven performance marketing

In a multichannel marketing environment with fast-emerging new technologies, data is the fuel for efficient marketing. Emerton has a diverse experience in demonstrating the ROI of initiatives, thus allowing to focus resources efficiently.  We strongly believe in data-driven decision making and provide high-level expertise to drive the analytics and set up the business intelligence tools to secure continuous improvement. Examples include:

• Marketing mix efficiency, including digital vs. traditional mix, including paid vs. earned vs. owned media
• Lead generation
• Conversion rate optimization
• Online marketing diagnosis
• Digital marketing services, deployed with our Google certified partners
• Marketing analytics & business intelligence
• Technology selection