Customer insights and value

Emerton has a strong expertise in deciphering data and providing decision oriented customer insights. We revisit your segmentation and help foster an end to end customer experience.

Beyond loyalty programs, Emerton designs cross-selling and upselling strategies to grow the share of wallet. Our partners have a distinctive experience in defining efficient CRM programs.

• Customer insights and segmentation, in particular leveraging the power of social networks to generate a better understanding of consumer needs, habits and attitudes
• Customer journey and touchpoint optimization:
• CRM programs
• Share of wallet growth.