Consumer Packaged Goods

The Consumer space has been shaken up in the recent past by some deep changes that promise to change the landscape, perhaps dramatically: the changes in consumer habits towards better-for-you products, the rise of local and smaller brands – even in international markets, the opportunity given by newly available consumer data to better target consumer and customer segments.

Emerton is advising a range of clients, from start-ups developing new products to mid-size companies with ambitions to accelerate local sales and develop internationally to global leaders securing their competitive positions and financial returns.

We address the range of issues encountered by CPG firms at all stages of the supply chain, focusing on both direction and implemented plans.

Strategic and operational roadmap

• Corporate and BU strategic planning
• Post-merger integration
• Portfolio strategy
• Organizational design and governance
• Global manufacturing network design
• Competitive gaming

Sales acceleration

• Growth strategy and international roll-out, including M&A screening, due diligence and exit strategies
• Innovation prioritization
• Consumer and customer segmentation
• Brand proposition development and implementation
• Marketing strategy and spend optimization
• Price and promotional strategies
• Trade spend reallocation

Operations improvement

• Sales force efficiency
• Innovation process design
• Transformation programs
• Complexity reduction
• Strategic sourcing
• Supply chain optimization
• Back-office reorganization