• Requirements to align Research & Technology on company strategy
• Starting point & ongoing programs
• Industry megatrends affecting innovation resource allocation
• Benchmark of competition

• Alignment of plan on company priorities
• Identification of enablers (organization, international network, external innovation…)
• Elaboration of the financial plan and budgeting of the R&T effort
• Development of next-year budget and short term roadmap

A mobility operator has launched a local POC (proof of concept) for an innovative on-demand urban mobility service. First feedbacks show an acceptation of the concept and some business traction; however a first ceiling seems to have been reached, which is hurting profitability.

Potential for profitability and for international development must be assessed, including a pivot of the original model.

Analysis of usages and operations, as well as customers feedback, highlight the ‘real demand’ for the service, i.e. the usages favored by customers rather than pushed by the operator. Besides, complexity of the products (marketing and operations) appear to be the main reason for the limited growth and profitability.

Alternatively, winning models have been identified in other geographies. A closer look highlights however that city specifics and business model choices must be well aligned for success

Based on those learnings, Emerton has designed a revamped offer and operational model for the first experiment.

Key learnings also enabled to design a methodology to filter potential expansion geographies, and to estimate and quantify the chances of success. It appears the new model has potential in the short term in a selection of world cities.

Once the new model has been set in place, traction can be observed, with an improved profitability, in the original city.

A full roadmap has been designed (partnerships, launch calendar, investment levels…) as well as a consolidated business plan, for deployment in a limited number of carefully chosen cities.