• Strong impact of digital on core business of the group ($2b)
• Many digital initiatives and digital offers globally across the group, but not yet a sufficient and real shift towards digital and enough revenues generated from digital offers
• Poor digital customer experience

Digital footprint analysis

• Client’s websites diagnostic & Web analytics set-up assessment
• Customer voice and internal key stakeholders interviews

Identification, status and assessment of customer-centric digital initiatives

• Customer journeys mapping & identification of user experience improvements
• Workshop with national markets to assess status and feasibility of initiatives

• Prioritization of initiatives
• Identification of structural prerequisites
• Digital transformation roadmap

• Detailed initiatives roadmaps
• Senior governance design to steer the project
• Ad hoc analysis and firepower