Adjacencies and new market entry
Business leaders are frequently exploring beyond their core business, edge and adjacent businesses opportunities. Examples include:
- a company that faces a declining core business requiring new growth avenues to initiate a renewal
- a company that explores additional revenues and full potential
- a company that explores new applications and markets for an innovation or savoir-faire
Emerton brings decision-driven analytics to assess the opportunity of an adjacent business for the company, and increases speed in:
- market and strategic fit analysis
- prioritization and selection of adjacencies
- making the case for an adjacency and assessing the size of the prize
- identifying the conditions for success
- once decided, designing the development plan and calibrating the resources needed
Emerton has a distinctive track record in:
- decrypting the rules of the game of niche (mostly not-documented) markets, and uncovering facts, quantitative data and other material enabling market sizing
- assisting leaders in exploring business adjacencies and building new businesses
- analyzing the strategic fit and the conditions of success
Emerton’s experience has enabled it to build strong methodologies to bring efficient and impactful support.