Acceleration of innovation delivery and market access

Emerton accelerates the innovation evaluation and improves the marketing of individual innovation initiatives through on-the-ground analysis and action plans; in some cases, this acceleration may come in the form of external innovation.

Innovation project management

Support to product development

• Overall product development cycle management support
• Competitive product analysis
• Specification support
• Costing

Value proposition analysis and adaptation

• Market and customer voice analysis
• Support to consumer research and market testing

Business model design

• Making economics work
• Supply chain design for launch and scale up
• Coordination between supply chain and commercial

Market access strategy

• Road-to-market design
• Aligning marketing and sales with innovations
• ‘Managing the tail’

Sales acceleration

• Launch governance design, management and support
• Commercial ‘pitch’ design
• Sales force training program design