Acceleration of innovation delivery and market access
Emerton accelerates the innovation evaluation and improves the marketing of individual innovation initiatives through on-the-ground analysis and action plans; in some cases, this acceleration may come in the form of external innovation.
Innovation project management
Support to product development
- Overall product development cycle management support
- Competitive product analysis
- Specification support
- Costing
Value proposition analysis and adaptation
- Market and customer voice analysis
- Support to consumer research and market testing
Business model design
- Making economics work
- Supply chain design for launch and scale up
- Coordination between supply chain and commercial
Market access strategy
- Road-to-market design
- Aligning marketing and sales with innovations
- ‘Managing the tail’
Sales acceleration
- Launch governance design, management and support
- Commercial ‘pitch’ design
- Sales force training program design