Emerton has supported a leading utility in designing and implementing its continental strategy for Africa.
Given the highly differentiated situation by country, the first step of the process consisted in identifying with the client the priority countries for market entry, before performing deep-dive market potential analysis on most relevant countries.
This work enabled to build a clear and fact-based vision on the market potential for the client and the most relevant regional and country development go-to-market strategy to implement.
It also helped to define a clear a shared business plan both at top executive and operational levels to then realize the full potential of the plan.
This project also led to numerous successful acquisitions to effectively support a very proactive external growth approach.