Rethinking the strategy
To deal with a fluid environment, technological trends and new customer usage, telecom operators must rethink their strategy: positioning, partnerships, innovative business models, new markets, integration (F/M – Cable/Telecom – Telco/IT), innovation, devices, spectrum, and new value propositions. Some have adopted an exclusive B2C strategy, but most are targeting B2B and B2G customers. For some, data centers that support the cloud business have become a key product line.
As the industry is consolidating, operators need M&A support: due diligence, business plans, synergies evaluation to back-up the asset price and post-merger integration plans.
Exploring new growth drivers
Revenue has plateaued with competitive deflation and new growth drivers must be found : innovative and converged products, tariffs and services associated with higher speed, M2M, mPayments, and vertical-market opportunities. Focus on B2B, especially SME, is also required.
To match the challenge from the customers and the competitors, Marketing, Sales and Customer Care must adapt:
The industry is experiencing a price deflation that brings to the fore the importance of operational efficiency in all the operator functions. For example: