Marketing performance & analytics

In a multichannel marketing with fast emerging new technologies, Emerton has a diverse experience in demonstrating the ROI of initiatives, thus allowing to focus resources efficiently.  We strongly believe in data-driven decision making and provide high level expertise to drive the analytics and set up the business intelligence tools to secure continuous improvement. Examples include:

  • Marketing mix efficiency, including digital vs. traditional mix
  • Lead generation
  • Conversion rate optimization
  • Marketing analytics & business intelligence