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What we look for Recruitment process Career track and personal development They joined EMERTON

Trends | Turbulent times ahead for U.S. Grocery Retail

Consumer

The year 2017 finished on a high note for the US distribution: consumers sentiment remains upbeat and the historically low unemployment rate drove end-of-year sales by almost 5% compared to 2016. A record since 2011. However, grocers are entering a turbulent zone in 2018. Adapting to changing consumer habits and… Read More

Consumer

How European Companies can win in the US Food & Beverage market

Market insights

The US market is a unique opportunity for European companies in the Food & Beverage sector because of its size, growth and potentially very attractive economics. Know the challenges of developing in the US market and insights to save time and money on the road to success Read More

Market insights

Expertise

Featured project

US growth strategy design for a food manufacturer

1. Understanding of the strategic and operational context
  • Maturing of category in which this Food manufacturer is a leader
  • Slowing European consumption
  • Burgeoning international expansion
  • Turbocharging the US market a priority
2. Evaluation of market dynamics and calibration of potential
  • Evaluation of market growth and potential: volume, pricing, mix by segment
  • Analysis of channel dynamics: concentration; specialty vs. mainline
  • Competitive dynamics
  • Simulation of market potential and sales objective
3. Assessment of consumer proposition
  • Consumer survey
  • Product testing and focus groups
  • Range redesign and product adjustment
  • Proposition design
4. Co-design of US growth strategy
  • Overall strategic vision and objectives
  • Marketing and sales plan
  • Organizational design, including US structure, route-to-market and supply chain
  • Financial plan

Featured Experts

Dan Dannenberg

Partner

Expertise

Beverages
Confectionary
Dairy
Retail

Nicolas Weissberg

Associate Partner

Expertise

Apparel & Footwear
Confectionary
Food
Retail

Sébastien Plessis

Partner

Expertise

Beverages
Food
Toys

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